The Need for Data Analytics in CPG
The Consumer Packaged Goods (CPG) business is evolving at an unprecedented rate. Changes in consumer behavior have caused more disruptions, forcing even top-tier corporates to adopt new business models.
With changing market trends, CPG business must change promptly to manage multiple suppliers and inventories, forecast efficiently, and retain customers.
TheMathCompany's data analytics solutions/services will assist you from offering data governance and managing data infrastructure to building a data solution to help you succeed in this new marketplace that favors smaller, digital, agile enterprises.
Common Problems you could be Tackling as a CPG Company
Supply Chain Management
- How to manage multiple suppliers efficiently?
- What are the processes of entity resolution?
- How to achieve supply chain visibility?
- How to make P2P seamless and efficient?
- How can digital technology reduce the problems in supply chain management?
- What are the benefits of digital supply chain management?
- How does digitalization make the supply chain more efficient?
- How to optimize inventory?
- How will CPG businesses benefit from inventory optimization (IO)?
- How to increase inventory optimization?
- How to mitigate the high number of inventories
- How can supply chain cost efficiency be improved?
- How to measure supply chain performance?
- How to control an unprecedented drop in demand?
- How will trade promotions have an impact on the supply chain?
- How do trade promotions and price fluctuations affect coordination in a supply chain?
- How to avoid the bullwhip effect?
- How has the current pricing infrastructure affected customer retention post-COVID-19?
- What are the successful strategies for demand forecasting in the supply chain?
- How to balance the impact of socioeconomic factors on supply chain disruptions?
- Why is time the determinant of supply elasticity, especially during the pandemic?
- How to review demand forecasting rightly for business?
Supply Chain & Root Optimization
- How is computer vision revolutionizing the manufacturing supply chain?
- Will inspection and quality control of goods be catered to by computer vision?
- How to use computer vision to guarantee safety and security standards in companies?
CPG Marketing Strategy
- How has competition compromised customer loyalty in the CPG industry?
- How to tackle diminishing shelf space amidst a dynamic market change?
- How to effectively design a marketing mix in this volatile market?
The answer lies in effective usage of Data
Here’s how MathCo can help you with its core offerings:
Our BI service encompasses a wide range of tools and approaches that aid in creating a scalable and bountiful roadmap for businesses by using technologies like Tableau, PowerBI, Qlik Sense, etc. Our service derives business KPIs and insights to drive actionability, customized to each user's needs in a consumable dashboard/product.
Utilize automation and artificial intelligence (AI) to leverage complex data quickly and unlock actionable insights. If you need to reap more from your data, make use of our advanced analytical capabilities. Augment your intelligence with upcoming algorithms and technologies that enable insights at speed and scale.
Customized AI Solutions
With math, engineering, and design, we develop customized AI solutions that are human-centric, affordable, and tailored to one's needs. We curate end-to-end scalable products with automated pipelines, advanced models, and intuitive visual layers to enable you to make decisions fast.
Unlock scalable opportunities by optimizing data for user consumption. Our data engineers are industry-equipped to design, execute, and implement cutting-edge analytical customer-facing solutions. We will implement data-driven suggestions and insights in a bid to bring analytics results and client initiatives to life.
A Global Beverage Conglomerate Reduced Experiment Design Time by 50% Using a Test & Learn Tool
Helped a CPG Business Reduce Man Hours by an Estimated 30% Using a Business Performance Reporting Dashboard
A Leading CPG Company Unlocked A $6.8M Opportunity With A Customized Customer Journey Mapping Application
Enabled A Personal Care Giant to Save $ 500K Year-on-Year Using a Forecasting Tool
The partnership that we have been able to create with TheMathCompany in a relatively short period of time has exceeded my expectations. The skillset and collaborative approach that they bring to the table makes them a great asset for our company.
TheMathCompany team is professional and highly skilled. I have been impressed with the speed with which they integrated into our team, learned about our data, provided initial customer insights, and executed their first models.
I am extremely pleased with the work the team is doing, how they articulate their work, and the forward-thinking that they bring.
Featured 2022 CPG Trends Report:
Reimagining Personalization through AI-led Digital Transformation
Interested in what MathCo Experts can do for you?
Schedule a call with us. Here's what you can expect:
Our industry experts will work with you to understand your current strategies and use cases.
Through a personalized call, our solutions consultant will figure out the best fit strategy for your business needs.
We will help you build a simple, scalable solution at speed for any complex requirement.
Frequently Asked Questions
What is CPG Data Analytics?
How does artificial intelligence influence big data analytics?
What is the use of AI/ML in CPG Analytics?
Why Big Data Analytics in CPG?
What are the Industry Opportunities with Data Science in CPG?